The channels are the same. The feed, the margin and the risk are not.
Anyone can tell you to "run Search and Shopping". What separates verticals is what the feed needs, what the margin can carry, and which policy edge is closest.
Eleven verticals we actually run.
Physical products where the margin can pay for the traffic. Not seeing yours? The test is the margin, not the category — ask us.
Google Ads for Fashion & Apparel
Sizes, seasons and returns — the three things that make fashion different on Google.
Read more →Google Ads for Home Decor
Long consideration, visual discovery, and shipping that decides the margin.
Read more →Google Ads for Jewelry
High margin, high competition, and a policy edge you should not cross.
Read more →Google Ads for Beauty & Skincare
Repeat purchase economics, and claims that decide whether you can advertise at all.
Read more →Google Ads for Pet Products
Emotive buying, clear intent, and size and breed as the searches that convert.
Read more →Google Ads for Furniture
High order values, long decision cycles, and freight that decides everything.
Read more →Google Ads for Perfume & Fragrance
A vertical where the brand name in your feed decides whether you advertise at all.
Read more →Google Ads for Sunglasses & Eyewear
Sharp seasonality, heavy competition, and a category Google watches for replicas.
Read more →Google Ads for Sportswear & Activewear
Size-heavy catalogues, repeat purchase, and claims that can quietly restrict you.
Read more →Google Ads for Accessories
Low order values, high volume, and margin that only works with AOV work.
Read more →Google Ads for Wellness & Lifestyle
A category where the claim decides whether you can advertise, full stop.
Read more →What we pass on, whatever the vertical
Replicas and counterfeits, fake or misrepresented products, supplements with grey health claims, gambling and anything age-gated. Google blocks the rest or makes it hard to scale cleanly, and we would rather turn a project down than promise results where they do not make sense.
Not sure your niche works on Google? Ask before you spend.
Send the store and your margin. That is enough for an honest answer.