Google Ads for accessories.
Low order values, high volume, and margin that only works with AOV work.
The three things this vertical does differently.
The channel mix is the same everywhere. What changes is the feed, the maths and the risk.
The core constraint
A €20 product has very little room to buy a customer. Bundles, multi-buys and free-shipping thresholds usually decide whether the account works at all.
Demand spikes
Accessories over-index at Christmas, Valentine's and Mother's Day. Stock and budget need to be ready before the spike, not during.
Big catalogues, thin data
Hundreds of low-volume products mean most have no meaningful conversion data. Grouping by margin tier matters more than per-product bidding.
How we approach it
We start with the maths, not the campaigns. If the AOV cannot carry a click, the honest answer is bundles before budget.
The teardown checks the same sixteen things it always does, but the weighting changes. For accessories brands we spend longer on the parts that break accounts in this category — and we say what we find before you pay anything.
What does not change: campaigns run in your account, on your billing, at 10% of spend, billed weekly with no lock-in. See pricing, or how we run accounts generally.
Send us your store. We will tell you what we would change.
The teardown is free and yours either way, fit or no fit.