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FAQ

Everything people ask before they hire us.

Including the awkward ones. If your question is not here, message us — the answer will be the same either way.

Money and contract

Cost, billing and leaving.

How much does it cost?
10% of your Google Ads spend, calculated weekly on what Google actually charged your card. No setup fee, no markup on budget, no minimum, no lock-in. A store spending €10,000 a month pays about €1,000 that month. Full detail on pricing.
Am I locked into a contract?
No. There is no lock-in and no notice period, from either side. The relationship ends when the open invoice is settled.
How am I billed, and when?
Weekly, by bank transfer, on 3-day terms, calculated on that week's actual spend, with the spend shown beside it in your portal. Google bills you separately and directly.
Do you mark up the ad budget?
Never. Your card pays Google. We never hold or resell your media, so nobody can bill you more than Google charged.
What happens to everything if we stop?
It all stays. The account, campaigns, conversion history, audiences, creative and feed work were built in your assets from day one. Handover starts the day you say stop, and we remove our own access when it is done.
Getting started

Access, fit and timelines.

What access do you actually need?
Manager (MCC) access to your Google Ads account, admin on Merchant Center if you have one, and a Shopify staff account so we can verify tracking against real orders. We never need your passwords and never need your card. View-only is fine for the teardown.
Is the teardown a real look at my account, or a sales call?
It is a teardown, and you keep it either way. We go through the account and tracking, write up what is leaking money, and send it — fit or no fit. If your account is in good shape, we will say so and we are done.
What budget should I start with?
Enough to generate a steady flow of conversions, which depends entirely on your price point and CPCs. We give you a real number for your store in the teardown rather than a generic minimum. What we will not do is take on a budget so small neither of us can learn anything.
Do you work with brand new stores?
Usually not. Paid traffic amplifies what a store already does — if there are no sales yet, ads are the expensive way to find that out.
How long before I see results?
The rebuild is live inside three days. After that the slow part is Google: roughly two to four weeks to relearn an account before the numbers settle. A working estimate, not a figure Google publishes.
Can you take over from another agency?
Yes, and it is common. We will not touch an account someone else is still working — wrap up cleanly with them and day one begins the day you are clear.
The work itself

What we do once we are in.

Do I need a Merchant Center?
No. Search, Demand Gen and YouTube never touch it. If yours is healthy we will use Shopping too; if it is suspended we start on the channels that do not need it and work the appeal in parallel.
My Merchant Center is suspended. Can you help?
Usually. We find what actually triggered the flag before touching a campaign, build a documented appeal, and keep you selling meanwhile. Some suspensions stick, and we will tell you when we think yours is one. See suspension recovery.
What if my tracking is broken?
We fix it — part of the work, not a separate project. Broken or double-counted conversions are the most common problem we find, and nothing else is worth doing until Google and Shopify agree.
Will you rebuild everything or work with what is there?
Whatever the account argues for. Conversion history is an asset; throwing away a well-structured account to show activity is vandalism with extra steps. When structure genuinely has to go, we tell you what and why first.
Who makes the ad creative?
We do, through the portal — you request, we deliver, you approve, tracked per request. If you have your own creative team, that works too and the fee does not change.
Do you work with Meta as well?
Google is what we run. We will happily coordinate on tracking and creative with whoever runs your Meta.
Which countries and currencies do you cover?
Remote-first, across Europe and English-speaking markets. Ads can run anywhere Google serves; what matters more is that your shipping, returns and support work there. We invoice in euros.
The awkward ones

What happens when it goes wrong.

What happens if you take us on and it does not work?
You hear it from us before you would notice it yourself. If something is under water you get told that week, not at month end. Then we fix it or we cut it. If we cannot fix it, we say that too, before another invoice goes out.
How do I know you are not just letting it run?
Google Ads keeps a change history that you own and can read yourself — every edit, timestamped. Add the daily reports and the weekly written update in your portal and you can check our work without taking our word for anything.
Why are there no case studies on this site?
Because we are newer than the big names and we are not going to invent them or borrow someone else's screenshots. Ask for references on the call and we will connect you with a client directly.
How do I actually get started?
Message us on WhatsApp or email with your store URL, your monthly Google Ads spend and what is blocking you. The founder reads it and replies.

Question not answered? Ask it directly.

You will get the same answer on WhatsApp that you would get on a call.

Free teardown10% of spend, publishedNo lock-in, no notice periodYou keep the account