Google did not kill your store. A policy flag did — and flags get reversed.
A suspension is a problem with a cause. The email names a policy, never the cause. We find what actually tripped it, fix it at the root, and appeal once with a documented case — while you keep selling on the channels that never needed Merchant Center.
Why appealing immediately usually makes it worse
The instinct is to hit "request review" the moment the email lands. Reviews are not free: each failed appeal is another data point telling Google the problem is unaddressed, and repeat appeals from an unchanged store harden the decision.
The notice will say something like misrepresentation — a category that covers everything from a missing phone number to fake countdown timers. It is deliberately vague, because a specific list would be a circumvention manual. So the work is diagnostic: read the store the way a reviewer does, find the finding, fix it, then appeal.
What the notice says versus what is really wrong.
The eight causes that account for most dropshipping and eCommerce suspensions.
A guide to the common cases, not legal advice or a guarantee — some suspensions stick, and we will tell you when we think yours is one of them rather than bill you to find out.
Keep selling while the appeal is in review
Merchant Center suspension stops Shopping and the shopping half of Performance Max. It does not stop Search, Demand Gen or YouTube. Most stores sit dark for weeks waiting on a review when two thirds of Google was available the whole time. Getting those live is usually day three of working with us, appeal or no appeal.
What we need to look at it
Merchant Center access, the suspension notice itself, and a look at the store. We come back with: recoverable or not, what we think tripped it, and roughly how long. No retainer to find out, and no pitch if the answer is "this one sticks".
Related reading
The pages people open next.
Disapproval checklist
Work through the same list we do, in order, before you appeal.
Read more →The misrepresentation policy
What the policy actually covers, in plain english.
Read more →Why dropshipping stores get flagged
The four things that kill dropshipping accounts on Google.
Read more →Account down right now? Send us the notice.
We will tell you straight — recoverable or not, and how fast. No pitch, no retainer to find out.