Seven rules. We would rather be held to them than to a slogan.
Every agency says they are transparent. These are the specific, checkable things that word is supposed to mean.
What we actually hold ourselves to
Written down so you can point at them when we fall short.
The account is yours
Ownership is not a perk we grant. It is the condition we work under.
Read more →Say it the week it happens
Bad news does not improve with age, and month-end is too late to act on it.
Read more →The feed before the bid
Most accounts are not losing money on bidding. They are losing it upstream.
Read more →Scale against profit, not against a ratio
A 5x ROAS on a small account is a worse business than a 3x on a large one.
Read more →Small on purpose
There is a number of accounts one person can actually run. We would rather respect it.
Read more →No borrowed proof
We are newer than the big names. We are not going to paper over that with someone else's screenshots.
Read more →Refuse the wrong work
Some stores should not be advertising, and some products we will not advertise at all.
Read more →Hold us to them. Start with the teardown.
Free, yours either way, and a fair test of whether any of this is true.