Refuse the wrong work

Taking on a store that cannot work is not neutral. It costs the client real money and it costs us a relationship that was always going to end badly.

What we turn down

• Replicas, counterfeits, and brand names the store is not authorised to sell.
• Fake or misrepresented products, including fabricated scarcity and reference prices.
• Supplements making grey health claims, gambling, anything age-gated.
• Stores with no sales yet, or margins that cannot carry paid traffic.

The last one is the hardest, because the client usually disagrees. We would still rather say it on the first call than discover it together in month three.

Back to all seven.