Your first four days. Then it is Google's turn.
No long onboarding, no guesswork about what happens next. What you do this whole month: send access, answer when we ping you, sign off on the plan.
Four days from access to live.
Then the slow part is Google relearning the account, not us building it.
Access and the channel
You send access — Shopify, Google Ads, Merchant Center if you have one — and get your portal login and a direct line to your operator. No ticket queue, nobody relaying.
We read everything
Conversion tracking checked against your Shopify orders, so both of us see the same truth. Your operator reads the account history and writes the plan. If the account is in good shape, you hear that too.
The structure ships
Campaigns rebuilt around the data: Search first, Demand Gen where it fits, negatives in, budgets set. If Merchant Center is blocked, we launch without it and work the appeal in parallel.
Live, then Google relearns
Campaigns run and the daily report starts. From here it usually takes two to four weeks for Google to relearn an account before the numbers settle. Anyone promising faster is guessing.
Then the routine
Agencies are vague about this on purpose, because for a lot of them the honest answer is "we open the account before the monthly call". Here is ours, written down so you can hold us to it.
Every day
- Spend and conversions checked against yesterday — anything sharply off gets looked at before it becomes a week.
- Search terms reviewed on the campaigns that are spending; negatives added where money is leaking.
- Budget moved toward what converts, within the limits we agreed.
- Disapprovals and feed errors cleared. A disapproved product earns nothing and nobody gets an email about it.
- Your daily report lands in the portal.
Every week
- Performance read at product and campaign level, not just the blended account number.
- Winners scaled deliberately; losers cut or restructured rather than left to bleed.
- Creative reviewed for fatigue — falling CTR on a previously good asset is a refresh, not a bid problem.
- Your invoice goes out, calculated on that week's actual spend, with the spend shown next to it.
- A written update in the portal: what changed, why, what we are watching next.
Every month
- Full account review against your margin — are we buying orders you can afford?
- Channel mix revisited: does Demand Gen or YouTube earn a place it did not have last month?
- Feed and catalogue pass: new products in, dead products out, titles rewritten where searches moved.
- Tracking re-verified against Shopify, because themes and apps break tags without telling anyone.
- A call if you want one. Not a call instead of the work.
Already with another agency?
Start the conversation now anyway. We take over once you have wrapped up with them, not before — we do not work an account someone else is still working. The day you are clear, day one starts.
Ready to start the clock? Send us the account.
Day one begins the day you are clear with your current setup.