Free tools
Free tools. No email required.
The calculators we use in teardowns, published as they are. Nothing gated, nothing that emails you afterwards.
Calculators
Four things worth working out before you spend more.
They all run in your browser. Nothing you type is sent anywhere.
Margin
Break-even ROAS calculator
The ROAS you need just to stop losing money, including returns. The most important number in the account.
Read more →Performance
ROAS, CPA & AOV calculator
Turn spend, revenue and orders into the four numbers that actually describe an account.
Read more →Pricing
Agency fee comparison
Flat retainer versus percentage versus both — at your spend level, including setup fees.
Read more →Suspensions
Disapproval checklist
The sixteen things to fix before you appeal a Merchant Center suspension.
Read more →Want the teardown that uses all four? It is free too.
Send the account. You keep the write-up whether or not we work together.
Free teardown10% of spend, publishedNo lock-in, no notice periodYou keep the account