Google Ads for jewelry.
High margin, high competition, and a policy edge you should not cross.
The three things this vertical does differently.
The channel mix is the same everywhere. What changes is the feed, the maths and the risk.
Room to buy customers
Jewelry usually carries the margin to pay for traffic, which is why it is one of the strongest verticals on Google — and why the auction is crowded.
Say what it actually is
Gold-plated, sterling silver, stainless, moissanite. Vague material claims are both a conversion problem and a misrepresentation risk.
Demand spikes hard
Valentine's, Mother's Day, Christmas. Budgets and stock need to be ready before the curve, not after it.
How we approach it
Strong margins, but claims get scrutinised. "Diamond" when it is not is a suspension, not a marketing choice.
The teardown looks at the same sixteen things it always does, but the weighting changes. For jewelry brands we spend longer on the feed and on margin maths, because that is where accounts in this vertical usually break — and we say so before you pay anything.
What does not change: campaigns run in your account, on your billing, at 10% of spend, billed weekly with no lock-in. See pricing for the whole contract, or how we run accounts generally.
Send us your store. We will tell you what we would change.
The teardown is free and yours either way, fit or no fit.