Google Ads for home decor.
Long consideration, visual discovery, and shipping that decides the margin.
The three things this vertical does differently.
The channel mix is the same everywhere. What changes is the feed, the maths and the risk.
People browse before they search
Demand Gen and YouTube matter more here than in most verticals, because buyers often do not know the product category exists yet.
The image is the ad
Lifestyle shots beat cut-outs for discovery, product shots win on Shopping. The feed needs the right one, not whichever the supplier sent.
Bulky items eat the margin
Freight on a large item can exceed the ad cost. Break-even ROAS has to include it or you scale into a loss.
How we approach it
Considered purchases with long paths. Last-click attribution undersells the discovery channels that actually started the sale.
The teardown looks at the same sixteen things it always does, but the weighting changes. For home decor and interiors brands we spend longer on the feed and on margin maths, because that is where accounts in this vertical usually break — and we say so before you pay anything.
What does not change: campaigns run in your account, on your billing, at 10% of spend, billed weekly with no lock-in. See pricing for the whole contract, or how we run accounts generally.
Send us your store. We will tell you what we would change.
The teardown is free and yours either way, fit or no fit.