Google Ads for perfume and fragrance.
A vertical where the brand name in your feed decides whether you advertise at all.
The three things this vertical does differently.
The channel mix is the same everywhere. What changes is the feed, the maths and the risk.
The designer name problem
Listing brands you are not authorised to resell reads as counterfeit. If you are an authorised reseller, be ready to prove it — this is the single biggest risk in the category.
People search by name
Almost all demand is branded: the exact fragrance, size and concentration. Your titles need the name, size and type or you match nothing.
Thin, and competitive
Widely available products mean price comparison is one click away. Bundles and sets usually carry the account better than single bottles.
How we approach it
Trademark exposure is the whole game. We will ask about authorisation before anything else, because a counterfeit finding is not a warning, it is a suspension.
The teardown checks the same sixteen things it always does, but the weighting changes. For perfume and fragrance brands we spend longer on the parts that break accounts in this category — and we say what we find before you pay anything.
What does not change: campaigns run in your account, on your billing, at 10% of spend, billed weekly with no lock-in. See pricing, or how we run accounts generally.
Send us your store. We will tell you what we would change.
The teardown is free and yours either way, fit or no fit.