Google Ads for pet products.
Emotive buying, clear intent, and size and breed as the searches that convert.
The three things this vertical does differently.
The channel mix is the same everywhere. What changes is the feed, the maths and the risk.
People search very specifically
Breed, weight, age, problem. Long-tail Search converts well and stays cheap if the structure is right.
Subscription-shaped
Food and treats reorder, which changes what a first order is worth — if you can show us the repeat data.
Health claims still apply
Pet supplements attract the same claim scrutiny as human ones. Wording matters.
How we approach it
Clear, specific intent. This is a vertical where Search and a tight negative list do most of the work.
The teardown looks at the same sixteen things it always does, but the weighting changes. For pet brands we spend longer on the feed and on margin maths, because that is where accounts in this vertical usually break — and we say so before you pay anything.
What does not change: campaigns run in your account, on your billing, at 10% of spend, billed weekly with no lock-in. See pricing for the whole contract, or how we run accounts generally.
Send us your store. We will tell you what we would change.
The teardown is free and yours either way, fit or no fit.