Google Ads for furniture.
High order values, long decision cycles, and freight that decides everything.
The three things this vertical does differently.
The channel mix is the same everywhere. What changes is the feed, the maths and the risk.
Few sales, large ones
Conversion volume is low, so Smart Bidding often has too little to learn from. Manual control and longer windows matter more here.
Delivery cost is the business
Shipping and returns on bulky items can swallow the margin. Break-even has to be calculated on landed cost.
Weeks, not minutes
Attribution windows set to a few days will credit almost nothing to the campaigns that started the sale.
How we approach it
Low conversion volume and long paths. The bidding strategy that works for a €40 product is wrong here.
The teardown looks at the same sixteen things it always does, but the weighting changes. For furniture brands we spend longer on the feed and on margin maths, because that is where accounts in this vertical usually break — and we say so before you pay anything.
What does not change: campaigns run in your account, on your billing, at 10% of spend, billed weekly with no lock-in. See pricing for the whole contract, or how we run accounts generally.
Send us your store. We will tell you what we would change.
The teardown is free and yours either way, fit or no fit.