Google Ads for sportswear and activewear.
Size-heavy catalogues, repeat purchase, and claims that can quietly restrict you.
The three things this vertical does differently.
The channel mix is the same everywhere. What changes is the feed, the maths and the risk.
Sizes multiply fast
A single product can be thirty entries. Bad variant grouping means you bid against yourself and split conversion data across every size.
First order is not the value
If customers come back, the first sale can run thinner — but only if you can show the repeat rate. We ask for it before setting targets.
Performance language has limits
Compression, recovery and health benefits sit near the restricted-claims line. Wording in titles and descriptions matters.
How we approach it
Variant discipline first. Most sportswear accounts we open are losing money to duplicate competition inside their own feed.
The teardown checks the same sixteen things it always does, but the weighting changes. For sportswear and activewear brands we spend longer on the parts that break accounts in this category — and we say what we find before you pay anything.
What does not change: campaigns run in your account, on your billing, at 10% of spend, billed weekly with no lock-in. See pricing, or how we run accounts generally.
Send us your store. We will tell you what we would change.
The teardown is free and yours either way, fit or no fit.