Google Ads for wellness and lifestyle.
A category where the claim decides whether you can advertise, full stop.
The three things this vertical does differently.
The channel mix is the same everywhere. What changes is the feed, the maths and the risk.
The line is not where you think
Anything implying treatment, cure or medical benefit is restricted. Plenty of legitimate wellness products get flagged for enthusiastic copywriting rather than the product itself.
Buyers research first
Long consideration paths, heavy review reliance. Attribution windows set too short will credit almost nothing to the campaigns that started it.
Consumables change the maths
If the product reorders, the acceptable first-order CPA is higher — with real repeat data, not hope.
How we approach it
We read the copy before the account. Supplements making grey health claims we turn down; compliant wellness brands we run carefully.
The teardown checks the same sixteen things it always does, but the weighting changes. For wellness and lifestyle brands we spend longer on the parts that break accounts in this category — and we say what we find before you pay anything.
What does not change: campaigns run in your account, on your billing, at 10% of spend, billed weekly with no lock-in. See pricing, or how we run accounts generally.
Send us your store. We will tell you what we would change.
The teardown is free and yours either way, fit or no fit.