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Google Ads for sunglasses brands

Eyewear is scrutinised harder than most categories, for reasons that have nothing to do with your store.

The season is short and it moves

Demand climbs fast in spring and collapses in autumn, and it moves with weather rather than the calendar. Budgets set on last month always lag — plan against last year’s curve, adjusted for where the weather actually is.

You are guilty by category

Eyewear attracts a lot of counterfeit selling, so genuine stores get checked harder. Clean brand fields, honest product naming and no designer names you are not authorised to sell. If the product genuinely is a replica, no agency can help.

The image is the whole auction

Shopping for eyewear is a grid of near-identical thumbnails. Show the shape from an angle that conveys size, keep framing consistent across the catalogue, and never crop so tight the silhouette is unreadable.

More: the sunglasses vertical page.

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