Answers
Should I bid on my own brand name?
If competitors are bidding on it, yes — cheap defence. If nobody is, test pausing it for two weeks.
The short answer
If competitors are bidding on it, yes — cheap defence. If nobody is, test pausing it for two weeks.
Brand clicks are cheap and convert enormously, because those people were already coming. That makes them excellent for flattering a report and poor for growing a business.
The test: pause brand for a fortnight and watch total revenue, not campaign revenue. If total holds, you were paying for traffic you had anyway. Either way, keep it in its own campaign so it is always visible. More.
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