Glossary
tROAS / tCPA
The goal you hand Smart Bidding.
What it means
The goal you hand Smart Bidding.
Set too aggressively and the campaign simply stops spending — Google would rather show nothing than miss your target. Set too loosely and it buys volume you cannot afford. Both failures look like "the campaign stopped working".
Back to the full glossary, or read how we run accounts.
Confused by your own reports? That is usually the agency's fault.
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