Glossary
Smart Bidding
Google setting bids automatically toward a goal you define.
What it means
Google setting bids automatically toward a goal you define.
It needs a steady flow of conversions to learn from. Below that it is guessing with your money, and the fix is not a better target — it is more conversion volume, or manual control until you have it.
It also inherits every tracking error you have. Feed it double-counted purchases and it will confidently optimise toward a phantom.
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