Glossary
Server-side tracking
Conversions sent from a server rather than the browser.
What it means
Conversions sent from a server rather than the browser.
Ad blockers and privacy settings break less of your data. More reliable, more work to set up, and worth it once spend is meaningful.
Back to the full glossary, or read how we run accounts.
Confused by your own reports? That is usually the agency's fault.
The teardown comes back in plain english, with the jargon explained where it matters.
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