Glossary
Search terms report
The list of real queries that triggered your ads.
What it means
The list of real queries that triggered your ads.
Not the same as your keyword list. This is where wasted spend hides, and reading it on every spending campaign is the most boring, highest-return job in account management.
Back to the full glossary, or read how we run accounts.
Confused by your own reports? That is usually the agency's fault.
The teardown comes back in plain english, with the jargon explained where it matters.
Free teardown10% of spend, publishedNo lock-in, no notice periodYou keep the account