Glossary
POAS
Like ROAS, but on gross profit instead of revenue.
What it means
Like ROAS, but on gross profit instead of revenue.
A much more honest number, and harder to calculate because it needs cost-of-goods per product. Where ROAS says a campaign is winning, POAS sometimes says it is selling your worst-margin products very efficiently.
Back to the full glossary, or read how we run accounts.
Confused by your own reports? That is usually the agency's fault.
The teardown comes back in plain english, with the jargon explained where it matters.
Free teardown10% of spend, publishedNo lock-in, no notice periodYou keep the account