Glossary
Limited by budget
A status meaning your campaign could spend more than you are allowing.
What it means
A status meaning your campaign could spend more than you are allowing.
Good news if the campaign is profitable — it is the clearest scaling signal Google gives you. Bad news if it is not, because it means you are capping a loss rather than fixing it.
Back to the full glossary, or read how we run accounts.
Confused by your own reports? That is usually the agency's fault.
The teardown comes back in plain english, with the jargon explained where it matters.
Free teardown10% of spend, publishedNo lock-in, no notice periodYou keep the account