Glossary
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The partner through which Shopping ads are submitted in Europe.
What it means
The partner through which Shopping ads are submitted in Europe.
Which one you use affects what you pay per click. It is a real lever, and also one that gets oversold — it does not fix a feed or a structure problem.
Back to the full glossary, or read how we run accounts.
Confused by your own reports? That is usually the agency's fault.
The teardown comes back in plain english, with the jargon explained where it matters.
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