Glossary
Conversion tracking
How purchases get reported back to Google.
What it means
How purchases get reported back to Google.
If Google's conversion count does not match your Shopify orders, everything downstream is decoration — including the bidding, which will happily optimise toward a number that is not real.
Back to the full glossary, or read how we run accounts.
Confused by your own reports? That is usually the agency's fault.
The teardown comes back in plain english, with the jargon explained where it matters.
Free teardown10% of spend, publishedNo lock-in, no notice periodYou keep the account