Glossary
AOV
Average revenue per order across a period.
What it means
Average revenue per order across a period.
Raising AOV is often cheaper than lowering CPA. Bundles, volume discounts and post-purchase upsells move it without touching the ads — and a 20% AOV lift does the same thing to your economics as a 20% CPA cut.
Watch out for post-purchase upsells that are not passed back as conversion value: your best products look worse than they are.
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