1. Blended numbers including brand
Brand traffic converts enormously and was mostly coming anyway. Blended into one figure, it lifts everything.
2. Platform-reported conversions
Google counts view-through, modelled and cross-device conversions. All legitimate, none the same as orders in your admin.
3. ROAS without margin
3.1x sounds good until you know your break-even is 3.3x.
4. Percentage growth on small bases
"Up 180%" on a campaign that spends 4% of the account is a rounding error dressed as a headline.
The fix
Ask for four numbers: non-brand spend, non-brand revenue reconciled to the store, ROAS against your break-even, and what changed this month. If those cannot be produced quickly, that is the answer.