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Five signs it is time to change agency

Most people leave too late, because the reporting was designed to make leaving feel premature.

1. The change history is empty

Tools > Change history in your own account. Weeks of silence means nobody is running it. This is the decisive one.

2. Nobody has ever asked for your margin

If they are setting ROAS targets without knowing your break-even, they are picking numbers.

3. Brand and non-brand are never separated

Either they do not know it matters, or the blended number is flattering them.

4. Problems arrive at month end

Anything under water should reach you the week it happens. Month-end is too late to act.

5. You cannot get a straight answer on who is in the account

Ask for the name and how many accounts that person runs this week. Vagueness is an answer.

How to switch without losing the account.

Want this checked on your account?

The teardown is free, takes view access, and you keep the write-up either way.

Free teardown10% of spend, publishedNo lock-in, no notice periodYou keep the account