Week 1
Access, tracking verified against store orders, twelve months of account history read, structure rebuilt, campaigns live. You get a written account of what was wrong before anything changed.
Weeks 2–4
Google relearns. Numbers are volatile and not representative. We manage negatives, budgets and disapprovals daily, and we do not restructure again.
Month 2
The first honest read. Which campaigns and products earn, which do not, budget moving accordingly. Reporting against your break-even, brand split out.
Month 3
Scale or stop. By now there is a clear answer on whether Google can carry the store profitably. If it can, spend grows deliberately. If it cannot, we say so.