Day 1 — the store, not the ads
Contact page, returns and shipping policies with real timelines, prices consistent, checkout completing on a test order. Google reviews all of this and most first suspensions come from here.
Day 2 — tracking
One purchase conversion with revenue attached. Then place a test order and confirm it appears correctly.
Day 3 — Search only
Brand campaign plus one campaign on your proven product terms. Exact and phrase. A negative list from day one.
Day 4 to 7 — read, do not touch
Check the search terms report daily and add negatives. Resist restructuring. You are buying information this week, not results.
What not to do in week one
Performance Max with no conversion history, three campaign types at once, or a budget so small nothing can be concluded.