Week 1 — make the store survivable
Contact details, policies with real timelines, working checkout, honest shipping. Google reviews all of it and most first suspensions come from here.
Week 2 — Search only, small
Brand plus proven product terms. Read search terms daily. You are buying data.
Week 3 — read, adjust, do not rebuild
Negatives, budget shifts. Resist restructuring; the account has not had time to tell you anything yet.
Week 4 — the honest question
Is there demand, and can the margin carry the click? If both are yes, now you scale. If either is no, more budget will not change it.