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What happens in your account when you change prices

A price change is a campaign event, not just a business one.

1. The feed must move at the same moment

A window where the feed shows the old price is a mismatch, and it can trigger a review within hours.

2. Your break-even changes

New margin, new threshold. Judging campaigns against the old target after a price change is how good campaigns get cut.

3. Conversion rate moves, then the bidding reacts

Smart Bidding sees fewer or more conversions at the same spend and adjusts. Expect a short unsettled period and do not stack other changes on top of it.

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