The obvious cost
Shopping stops. For a feed-dependent account that can be most of the revenue.
The less obvious ones
- Learning loss. When you come back, the bidding effectively restarts.
- Product window. Trend-driven products do not wait for your appeal.
- Account history. Repeated failed appeals make future decisions harder.
- Cash flow. Stock bought against revenue that no longer arrives.
Which is why the order matters
Fix first, appeal once, and keep selling on the channels that never needed Merchant Center meanwhile. How we approach it.