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What to run while your Merchant Center is suspended

A suspension stops Shopping. It does not stop two thirds of Google.

Still available

  • Search — no feed, no Merchant Center, highest intent. Start here.
  • Demand Gen — creative-led reach across YouTube, Discover and Gmail.
  • YouTube — where the product demonstrates well.

Not available

Shopping, and the shopping half of Performance Max. Running PMax with a dead feed wastes budget on the surfaces that remain, without the part that made it work.

The sequencing

Get Search live in days, not weeks. Use the revenue and the conversion data it produces to keep the account alive while the appeal is prepared properly — which is what stops people appealing too early. How the appeal should be built.

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