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Running ads when you are short on stock

The instinct is to pause. Usually the better move is to redirect.

Redirect, do not pause

Exclude the unavailable items, move the budget to what you can ship, and keep the campaign structure and its history intact.

Sync availability fast

A feed advertising sold-out items wastes spend and risks a mismatch finding. Daily is often not fast enough during a sell-out.

Protect the winner’s history

If your best seller is out, resist restructuring its campaign. You want it back exactly as it was when stock returns.

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