Where it is
Tools and settings, then Change history. Set the range to the last 30 days and remove filters.
What a worked account looks like
- Negative keywords added regularly — this is the clearest sign someone reads search terms.
- Budget shifts between campaigns, not just increases.
- Bid strategy or target changes, spaced out rather than daily.
- New ads and assets appearing.
What silence means
Three weeks with no entries means nobody is running it, whatever the report said. Equally, forty changes in two days usually means panic rather than management — and it guarantees the account never leaves learning.