Separate campaigns, always
CPCs, competition, conversion rates and shipping economics differ enormously by market. One campaign spanning countries produces a blended number that describes nowhere.
Feeds per market where anything differs
Price, currency, availability or language. A feed advertising a price the local page does not show is a misrepresentation finding, not a data issue. Supplemental feeds handle overrides without duplicating the catalogue.
What to check before adding a market
- Shipping cost and time that a buyer there would accept.
- Returns that actually work from that country.
- Support in a language you can answer in.
- Payment methods people there use.
Adding a market the operations cannot serve produces orders, refunds and bad reviews — in that order.