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Five signs an account is being neglected

Neglect is quiet. Here is what it leaves behind.

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  1. No negatives added in weeks. Visible in change history, and the clearest single sign.
  2. Standing disapprovals. Products out of the auction that nobody cleared.
  3. Budgets identical for months while performance moved.
  4. Same ads running unchanged with declining CTR.
  5. Reports that describe rather than decide — lots of metrics, no actions.

Any two of these together is a conversation. All five is an answer.

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