"Pause anything below your target ROAS"
Some of it is learning, some is seasonal, some is your discovery engine. Blanket pausing removes the volume the bidding needs.
"More keywords means more reach"
It means more fragmentation. Coverage comes from match types and negatives, not from list length.
"Quality Score is a ranking to climb"
It is a diagnostic. Fix relevance and it follows.
"Never bid on your own brand"
Depends entirely on whether competitors are. Test it rather than assume.
"Automation removed the need for a human"
It removed bid adjustment. It did not remove judgement, margin, stock or policy.
"You need a big budget to start"
You need enough conversions to learn from. Those are different things.