Home/Blog/Strategy

Running Google Ads when you also sell wholesale

Two price levels, one feed, and a policy problem if you get it wrong.

The feed must show retail

Advertising trade pricing that a consumer cannot access is a mismatch between ad and landing page — which is a policy finding.

Gate the trade side properly

Login-only pricing, clearly separated. If both prices are visible on the same page, expect questions from both Google and your stockists.

Watch the brand term

Your stockists may be bidding on your brand. Whether you fight that is a commercial decision, but you should at least know it is happening — auction insights will show you.

Want this checked on your account?

The teardown is free, takes view access, and you keep the write-up either way.

Free teardown10% of spend, publishedNo lock-in, no notice periodYou keep the account