Demand has to be created first
Nobody searches for a product they have never imagined. Demand Gen and YouTube create the awareness; Search then harvests the branded and category searches that follow.
Which means creative is the campaign
The asset does nearly all the work. Hook in the first seconds, product doing something visible, offer stated plainly.
The window is short
Trend-driven products fade. This is the niche where weeks lost to a Merchant Center review cost the most — start on the channels that never needed it.
More: the home gadgets niche page.