Video works here
Before-and-after is the whole pitch, which makes YouTube and Demand Gen effective — within the limits of what you are allowed to claim.
The limits are real
Anything implying treatment or medical benefit is restricted. Electrical and skin-contact products also attract extra scrutiny on safety and certification claims.
Search language is by concern
People search the problem, not your product name. Titles and keywords should follow that.
More: the beauty tools niche page.