The pre-launch checklist

1. Contact page with a real address and a working email.
2. Returns policy stating days, condition and who pays return shipping.
3. Shipping policy with honest delivery times.
4. Terms and privacy pages that mention your business, not a template’s.
5. Checkout completing on a test order, on mobile.
6. Valid SSL, no broken pages.
7. One purchase conversion, primary, with revenue.
8. A test order confirmed end to end in Google Ads.
9. Feed prices matching live pages, including sale prices.
10. Availability syncing at least daily.
11. GTIN, brand and MPN mapped where they exist.
12. Break-even ROAS calculated on landed cost.

Twelve items, most of them an afternoon. They are also, in order, the twelve things that cause first suspensions.