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The Merchant Center errors you will actually hit

Diagnostics names the policy. Here is what each one usually means in practice.

ErrorWhat it usually means
Missing identifierNo GTIN, brand or MPN. Supply them, or set identifier-exists to false honestly.
Price mismatchFeed disagrees with the live page — often a currency app or a stale feed.
Availability mismatchFeed says in stock, page says otherwise. Check sync frequency.
Image too small / promotionalLow resolution, or text and badges burnt into the picture.
Missing shippingNo shipping configured for the target country.
Landing page not workingRedirects, 404s, or a page that fails on mobile.
Policy violationProduct text or category Google restricts. Read the specific policy named.

Work top-down by number of products affected — one field fix often clears hundreds. The full checklist.

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