Answers
Do YouTube ads work for eCommerce?
Yes, when the product demonstrates well and the first five seconds earn the rest.
The short answer
Yes, when the product demonstrates well and the first five seconds earn the rest.
YouTube is where you create demand rather than harvest it. It suits products that do something visible — kitchen gadgets, beauty devices, anything with a before and after.
Judge it on what lands in the store, not on views. Cheap views are not cheap customers, and a campaign optimised for views will happily buy you an audience that never intended to shop.
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