Answers
Why is my ad not showing at all?
Disapproval, budget exhausted, a target set too tight, or genuinely no search volume.
The short answer
Disapproval, budget exhausted, a target set too tight, or genuinely no search volume.
Check in that order. Disapprovals and zero budgets are the most common and the fastest to fix.
An aggressive target ROAS is the sneaky one: Google will show nothing rather than bid where it thinks it cannot hit your goal, and the campaign looks dead when it is simply constrained.
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