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Why are my products disapproved?

Most often missing identifiers, image problems, price mismatch, or a policy flag on the product text.

The short answer

Most often missing identifiers, image problems, price mismatch, or a policy flag on the product text.

Merchant Center diagnostics names the reason per product. Work top-down by number of products affected — a single field fix often clears hundreds at once.

Missing GTIN, brand or MPN is the most common. After that: images with promotional overlays, prices that disagree with the landing page, and claim language in titles.


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