Answers
Why do conversions appear days later?
Attribution. The sale is credited back to the click that caused it, which may have been a while ago.
The short answer
Attribution. The sale is credited back to the click that caused it, which may have been a while ago.
This is why yesterday’s numbers keep rising for several days, and why judging a single day is misleading.
For long-consideration products the effect is large — which is also why an attribution window set too short makes good campaigns look dead.
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