Answers
What should a monthly Google Ads report contain?
Five things, and one of them is not a metric.
The short answer
Five things, and one of them is not a metric.
Spend split brand and non-brand, revenue and orders checked against the store, ROAS against your break-even, CPA against your maximum, and — the important one — what changed this month and what it did.
If the report cannot be summarised in five lines, it was written to look like work.
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