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Is a CSS partner worth paying for?

In Europe it can lower click costs, which makes it worth testing. It fixes nothing else.

The short answer

In Europe it can lower click costs, which makes it worth testing. It fixes nothing else.

It changes how your Shopping ads are submitted, and the effect on CPC is real enough to measure.

It does not repair a bad feed, a weak structure or a store that keeps getting flagged. Beware anyone selling it as the answer to a performance problem.


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